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Guarding your on-line status may help small companies attraction to extra prospects. However what occurs when false testimonials pop up on-line?
That is the issue that Status America desires to unravel. Learn concerning the firm beneath on this week’s Small Enterprise Highlight.
What the Enterprise Does
Helps companies handle their on-line reputations.
Founder and CEO Arsenii Katkov instructed Small Enterprise Developments, “We use authorized strategies to take away dangerous content material from the Web and supply complete status administration.”
Enterprise Area of interest
Eradicating dangerous content material.
Katkov says, “In 5 out of 10 instances, we handle to search out conspicuous elimination strategies that don’t require direct contact with the creator or web site proprietor. Normally, we depend on our contacts from totally different associate sources or use our experience to compose the request letter to the appropriate individual on the proper time. In all the opposite instances, we use superior negotiation strategies.”
How the Enterprise Bought Began
On account of a shopper request.
Katkov explains, “The story begins in Russia, within the native design studio known as SDAA. At the moment, a few of our purchasers had been the businesses from the Russian Forbes listing “SOZH Sintez” and Philips. One of many purchasers as soon as requested if it was doable to delete unfavorable posts from a discussion board.
“The shopper constructed an auto chemical manufacturing franchise and was up towards opponents. They had been posting on-line concerning the value of the franchise, claiming it was inflated and unjustified. The corporate didn’t know the place to go and what to do about this, so we determined to assist. We contacted the discussion board and satisfied them to take away the false messages. Because it turned out, a dialogue can do lots.”
Greatest Win
Increasing to new markets.
Katkov says, “Within the very starting, we based Digital Sharks and brazenly claimed: eradicating data is feasible, and it’s authorized. Then the story of Status Moscow started – an company set as much as talk with large purchasers.
“Later, Digital Sharks was reborn as an data elimination service. We imagine there hadn’t been something comparable in the marketplace.”
Greatest Danger
Growing new expertise.
Katkov says, “Our largest threat up to now is the Leveli.ng evaluate response service. The service works and is consistently improved. We hypothesize concerning the excessive market demand for such a product, and the primary assessments from check prospects confirmed it.
“As well as, we’re implementing AI and machine studying into the service, so there’s a number of work forward.”
How They’d Spend an Additional $100,000
Enhancing a brand new providing.
Katkov explains, “We’d make investments it in creating Leveli.ng – as we talked about earlier than, that is our biggest threat and the largest hope.”
Group Custom
Pizza.
Katkov says, “Nonetheless trivial it might sound, pizza is the preferred meals in our workplace. We have now totally different events for it:
“When workers play board video games after work, they’ll typically order pizza. It’s somebody’s birthday, and so they need to deal with the crew – hi there, pizza. We’re going out with the crew to play laser tag or to a bowling alley – pizza!”
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Picture: Status America, Katkov
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